The Kelberman Center: Rebranding RFP

Thank you in advance for considering McGrogan Design for your design & marketing efforts. We are passionate about helping our local businesses and organizations thrive and grow, and we’re confident that we can play a pivotal role in the future success of The Kelberman Center!

Please see the responses to your RFP below.

Members of Company & Direct ContactS

Ryan McGrogan

President, Graphic Designer
(Primary contact)

315-292-2391
ryan@mcgrogandesign.com

Ryan McGrogan has worked professionally as a Graphic Designer for local agencies and larger businesses in the Utica area for over 15 years. Mornings and evenings outside of work hours were typically spent building a strong freelance portfolio, with a lifetime goal of starting his own business. By 2019 Ryan proudly made the (right) decision to officially branch out and start McGrogan Design.

Ryan is an outside the box, fast-as-hell, reliable designer with a great eye for an overall solid composition. With an obsession over great design, drive to always do better, and love for his local community, McGrogan Design is the perfect solution for businesses of any size for quality, reliable, and fast graphic design.

Meghan McGrogan

Marketing & Community Engagement

315-796-2728
meg@mcgrogandesign.com

Meghan has been working in the world of marketing, public relations and business development for the past 15 years. Beginning her career at F.X. Matt Brewing Company in Marketing and Public Relations, she enjoyed working on their Saranac brand and representing the company both locally and nationally for nearly 8 years. She then moved on to the Greater Utica Chamber of Commerce as their Director of Membership and Events, and shortly after was appointed as the Chamber’s Executive Director. In her 6+ year tenure, they relocated the Chamber’s offices, rebranded the organization, received a 3 star accreditation by the U.S. Chamber of Commerce, and after extensive strategic planning, they launched an all-new membership structure to lead the organization into the future and better serve their members and community. Before her departure, under Meghan’s leadership, the Chamber was able to launch programs and initiatives during the COVID-19 pandemic that injected close to $195,000 into our area businesses. In February 2021, with McGrogan Design growing and an undeniable craving to become a full time entrepreneur, Meghan decided to officially join Ryan to expand the business. With her background, she brings a unique skill set to McGrogan Design.

To anyone who knows Meghan, it’s no secret that she has a bit of an obsession with our local community. She is proudly involved with several area organizations serving as the president of the Utica Children’s Museum Board of Directors, steering committee member for Mohawk Valley Health System’s Women’s Giving Circle, membership chair for Sadaquada Golf Club and media coordinator for the Boilermaker Road Race. She is also honored to have been previously appointed to the the City of Utica’s Local Planning Committee for New York State’s Downtown Revitalization Initiative, a $10 million award to develop a downtown strategic investment plan and implement key catalytic projects that advance the community’s vision for revitalization.

marketing services & EXAMPLES

We encourage you to view more of our work at mcgrogandesign.com

Our Approach

As we have grown and developed our business and worked with many amazing local and national clients, we have found that our sweet spot is working with companies that may not have a graphic designer or marketing professional on staff, or with companies that need an extension to their smaller in-house marketing team. We’ve found it to be very beneficial for the client for both budgetary reasons and for a fresh perspective and approach to their marketing initiatives.

We would start off by doing a thorough overview of the organization’s overall goals for the new brand marks and guidelines, and equally as important, what about your current branding you don’t like. We love this part of the process, and believe it’s so important to really learn about the story for each client, their vision, and expectations for the deliverables moving forward.

From there, we would begin setting up a road map for the future that is executable based on your vision, and the fun part - Starting on a new logo! We typically start with a few options based on what was discussed during a brainstorming meeting, and would deliver concepts either in-person or virtually, and really dive into each option to see what sticks, and what needs more refining. We would continue to work together until we have a logo that both your team and ours all love.

Once finalized and all file formats imaginable are delivered, we would move on to the next phase of the project and get into the standards & guidelines on how to use these logos, the names, sizes, and rules for brand fonts, spacing, and colors.

We would establish mission and vision statements, and an updated tagline. This is the (only) part where we call in one of our local content professionals to join in the conversation and work alongside all of us to come up with the best content possible.

Finally, we would build out a rock-solid set of assets to compliment the new look and direction of The Kelberman Center, including brochures & flyers, business cards & stationery, a ready to use PowerPoint template, and annual report.

We believe all of this turns into a great “plug and play” method that creates consistency and allows for continuity when bringing in any future staff.

We’re confident this approach will support The Kelberman Centers’ current goals and elevate its presence in the community and beyond.

PRICING Estimate & TIMELINE

Based on the listed deliverables requested by The Kelberman Center, we do not foresee any issue with the October 1, 2022 timeline. We are qualified, excited, and ready to work with you.

Deliverables:
• Establish a new full logo, including a standalone brand mark:

• Creation of a brand standards guide with colors, fonts, tagline, vision, mission, and use examples.

• Development of print collateral/templates, including brochures, letterhead, flyers, business cards, PowerPoint template, annual report.

• Guidance on brand launch & celebrate (of course!)

Total Project Estimate: $25,600

Our hourly rate is $80/hr.

While it’s tough to nail down a specific amount of hours on all the projects, please let us know if you require a rough estimate for each deliverable, and we will do our best to get as close as we can.

Thank you again for considering McGrogan Design for this RFP.

Sincerely, Ryan & Meghan McGrogan